[artist partnerships & music solutions for brands]
grey matter aligns global brands and media companies with the ideal artists, engaging content, and immersive experiences to help nurture emotional connections with fans and target consumers. we are creative marketers with the ability to realize brand objectives while upholding talent values and integrity to build powerful, equally beneficial partnerships. we are artist and brand advocates who possess key time-honored industry relationships, together with an uncanny knack for matching talent to brand and finessing the fine line between authenticity and exploitation in branded entertainment.